Meet Alex
Alex is the voice of practicality in a world full of possibilities.
While Clara helps you understand yourself and Nova helps you explore ideas, Alex helps you decide what to do with all of that thinking.
What Alex Does
Most of us have ideas. We have goals. We have projects we’re working on. But somewhere between “what if” and “let’s go,” we get stuck.
Alex is the one who asks: “So what are you actually going to do about it?”
He brings:
- Strategy — Not just “what” you want, but “how” to get there
- Feasibility checks — Real talk about what’s realistic given your time and resources
- Next steps — Breaking down the overwhelming into the doable
- Accountability — Someone actually asking about progress, not just cheerleading
The Side Project Trap
You’ve got an idea. It’s good. You tell friends, they say “that’s awesome!” And then… nothing.
That’s not a motivation problem. That’s a strategy problem.
Alex helps you think through:
- Is this worth your time right now?
- What’s the smallest version that could work?
- What would have to be true for this to succeed?
- What are you actually willing to sacrifice for this?
He’s not there to shoot down your dreams. He’s there to make sure your dreams don’t become expensive distractions.
The Practical Partner
You know what’s rarer than a good idea?
Someone willing to be honest with you about the work required.
Alex isn’t negative. He’s realistic. And there’s a difference. Negative people drain your energy. Realistic people help you focus yours.
Your business advisor. Your strategy sounding board. The one who asks the questions you’re avoiding.
That’s Alex.